California Consumer Privacy Act

As of 1 January 2020, the California Consumer Privacy Act details that residents of California, USA have rights regarding the collection and use of their personal data online, including the right to request that any personal information about the consumer collected by a business be, if requested, disclosed and/or deleted from company records.

If you wish to request this information, for perusal or deletion, please email [email protected]


We recognise that your privacy is very important to you and that it is your right to control your personal information. We know that providing personal information is an act of trust and we take that trust seriously.


If you register for any of our Services (including but not limited to a Ninjashop account) you will be asked to provide basic personal information. The information is used solely for notifying you of changes or updates to the Website/Services. Ninja Tune will not store your credit card or debit card details. Further Ninja Tune will not sell, rent or otherwise disclose any of your personal information, including your email address, to any third party without your consent unless: 1) we are required to by law; or 2) if it is necessary to provide the Services.

Ninja Tune uses the following tools and practices in order to communicate with our users and inform our marketing efforts.


We use various third party cookies on Label and Artist websites, buylinks and mailouts in order to build a picture of our audiences, optimise their browsing experience and tailor communications to them. The use of cookies is made clear on each website, and you have the option of allowing or denying their use upon your visit. These include cookies for platforms including -

Google Analytics to measure and analyse anonymised platform traffic.

Facebook in order to create a “pool” of anonymised audience members, based around specific interests or actions, in order to tailor communications and advertising about Ninja Tune and related Label or Artist products only on Facebook-owned platforms.

Google Adwords in order to tailor website and YouTube advertising about Ninja Tune and related Label or Artist products only to relevant, anonymised audience pools.

We add these cookies to platforms such as Linkfire or SmartURL for the purpose of analysing who (anonymously) and how users may engage with “buylinks” for our Artist & Label products, which platforms or stores they engage with, in order to better tailor communication and provide offers around said products, and also inform our marketing of said products on behalf of our Artists and Labels.

We may also include the pixels above from authorised advertising agencies from time to time, at our discretion and only under the terms above. We use third party audio and video embeds on Artist websites in order to provide options for engaging with audio and video content - these embeds may include cookies from the host platform, used in accordance with their own privacy policies.

If you wish to remove cookies from your browser, you are free to do so via your browser’s settings at any time.


We host email lists for the use of email marketing communications for our Labels and Artists, via Mailchimp. These lists are built through direct, opted-in email sign-ups via Label and Artist websites and platforms, and via product purchases via the Ninjashop and Bandcamp where permission is given by the purchaser.

We may use email information in line with advertising platforms in order to tailor advertising communications about Ninja Tune Labels or Artists only to specific profiles, and only where an email address has been provided in order to receive information about that Label or Artist specifically. We will, on occasion, send emails dedicated to specific Artists to their respective Label mailing list.

We include Unsubscribe and Preference Review options on all our email marketing as standard, and you are free to update or remove your information from our databases at any time via these methods.


In order to provide our ecommerce services to you, we need to transfer relevant details to trusted third parties such as PayPal, Stripe and Whiplash in order to fulfill digital and physical orders. If we stop using their services, data held at these platforms will either be deleted or anonymised.


Ninja Tune has implemented technology and security features, as well as strict internal guidelines, to safeguard the privacy of your personal information from unauthorised access or improper use. We employ SSL encryption to secure your personal data and payment information. We will continue to enhance our security procedures as new technology becomes available. While we make every effort to ensure that your information is secure on our system, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk.